Elon Musk recently announced that Tesla will close 10-30% of retail stores with low efficiency and completely change its sales strategy. Some shareholders of the company have already expressed their skepticism about this, while others, on the contrary, are optimistic about the initiative of the management.
Musk believes that closing retail stores is the best solution to maintain the company’s profitability while reducing the price of Model 3 to the base $35,000. In General, the optimistic forecasts of analysts indicate 4 main reasons why the closing of showrooms is a profitable step for the company. Continue reading
In celebration of its 70th anniversary, MotorTrend magazine interviewed Elon Musk, a man who has changed the modern automotive world in many ways. In this interview, the CEO of Tesla answered several interesting questions, in particular why no one has been able to approach the level of Tesla.
Speaking about the success and importance of his company for the modern automotive industry, Elon Musk noted that this is ensured by the fact that at the time (recall that this year Tesla was 16 years old), representatives of the world industry simply did not believe that the company that decided to start producing electric cars will be able to achieve at least some success. According to the Mask, competition actually was not, so how to compete no one was going. Continue reading